Style Birmingham 2011

This year I was only able to attend on the Friday due to having a weekend planned in Dartmoor. However I was fortunate to be able to catch the two main Catwalk shows, Redefinition which was held in the Bull Ring and the Town Hall show

These spectacular shows featured current designs available from the many retailers in the Bull Ring and around Birmingham City Centre. Allowing the audience to simply walk for 5 minutes or less to purchase the items they had just seen on the catwalk

What do I look for in a Model and what to avoid

Whilst everyone loves to work with perfect and agency models realistically this is not always possible or cost effective. Some of the best models I have worked with have not been ‘agency standard’ and this in now way means that they are not excellent models. Rather the industry has decided that because they are one or two inches too short for catwalk, or perhaps too curvy for fashion, or not mainstream enough.
Should we therefore overlook these models? I think not, society is full of individuals and it is these that we are trying to connect with via our pictures so lets embrace variety and take advantage of it!
For me it is more important that a model is enthusiastic and eager to work than how experienced or agency standard they are. At the moment for example I am planning some faery tale based images and the model I have in mind for some of these shots, is not ‘agency standard’ in that she is of average height – however she more than makes up for this in her modelling skills and all my images with her have been amazing. Would I rather use an ‘agency standard’ model for these shots – definitely not! The model has to compliment the image and vice versa.
References from previous clients are a good source of information but it is important to make sure that they are accurate and first hand. Too often we hear of people bad-mouthing others in the industry in order to get ahead. Model X will tell Photographer A that Photographer B said this that or the other… and quite often it is to build up a relationship with the photographer. Photographers will also tell models about other models they know or have heard about.
AN important thing to remember is that when you are being told stories about other people is that they are also probably telling the same stories to someone else but just changing the name – and it could be yours!
For me then I choose to work with models who avoid the gossip and simply take part in a shoot. A professional model is one that you will work with again and again.

things that make you go hmmm…

Semi-professional photographer based in Coventry. Use local studios for my studio based work – mainly B72 Imagings (great little studio owned by an awesome photographer). Have shot a number of bands over the years (some famous, some not so famous) each and everyone has been different and good fun. Great love of fashion shows, have shot for Clothes Show Live on a number of occasions (a good few consecutive years now), Style in the City Birmingham, Style Birmingham etc as well as Catwalk shows for a number of designers. Have worked with a number of models, the vast majority of which I would recommend (think there is only one that I wouldn’t give a reference for and she is not present on this site!). Try to ensure that all my shoots are fun – what’s the point if you don’t enjoy it?

Equipment wise, I shoot with Canon (5Dii and IDiiN) and have the usual L series lens to ensure best image quality.

Registered with the British Press Photographers Association and happily abide by the code of conduct they require. The BPPA are a professional body and membership is not automatic upon payment of a fee unlike certain other Associations.

Insurance is provided by Morgan Richardson ensuring that I am fully covering for third parties, professional and personal indemnity.

Clothes Show Live 2009

Have had the pleasure of covering Clothes Show Live in Birmingham for the last few years (OK so it’s maybe more than a few now!) and it is the highlight of my fashion show year. The main arena show is breath-takingly well rehearsed and flawless in presentation. 2010 was the first time I have missed it but seeing as I was recovering from surgery it is allowable. My surgery was on first day (thank you NHS)!
Gok Wan 2009